Skills: How to Price Your Work

Join Gabriela Palmieri in conversation with Dennis Scholl on Facebook Live for a Skills session on How to Price Your Work.

This session will provide tips on how to factor time, materials, and sales history into one’s pricing, in addition to art market insights.

About the Speaker

Gabriela Palmieri is the founder and principal of Palmieri Fine Art, Inc., a bespoke full-service Art firm based in New York City. Prior to establishing PFA, Inc., in 2016, Ms. Palmieri led a distinguished 17-year career at Sotheby’s, where she rose to Chairman of Contemporary Art, Americas, and was recognized as one of the most respected in the auction industry as a leading specialist in Post-War Art. Ms. Palmieri founded PFA, Inc. in order to unequivocally provide her clients with unbiased, objective and transparent counsel in the increasingly complex and nuanced art market.

Ms. Palmieri serves as Chairman of the Board and Art Advisor to the Berkowitz Contemporary Foundation, a non-profit foundation headquartered in Miami. In this capacity, she oversees both the Foundation’s acquisitions and curatorial focus as well as the planning of its Rene Gonzalez Architects designed museum, set to open in the fall of 2022 and open to the public. Among the collection’s highlights are seminal and monumental works by James Turrell (Aten Reign, 2013) and Richard Serra (The Passage of Time, 2012), around which the building is designed.

In 2018, Ms. Palmieri joined the Board of Trustees of Anderson Ranch Arts Center, based in Aspen/Snowmass, a premier art making destination and catalyst for critical dialogue in the contemporary art world. In 2019, she joined the Board of Directors of El Museo del Barrio, New York’s leading Latin American cultural institution, with an emphasis on works from Puerto Rico and the Puerto Rican community in the city.

This SKILLS session is supported by The Maurer Family Foundation.